Logo Criteria

1. Distinctive
Graphically distinguish the organization

2. Simplified
Distill complex information to its essence

3. Symbolic
Clearly represent a single idea/message

4. Relevant
True to what the organization is about

5. Graphic
Work in solid colour, black and white or reversed

6. Scalable
Legible when enlarged or reduced

7. Versatile
Reproduce across various mediums

8. Ownable
Eligible for legal trademark registration

9. Likeable
Appeal to the audience

10. Lasting
Designed to withstand trend

- Errol Saldanha